Blogs
Sweepstakes are a great marketing tool as long as you can navigate all the laws and regulations that govern them. There are both federal…
In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay…
Have you ever been notified that you won a contest, only to dismiss it as a scam or ignore it altogether? You’re not alone. In…
Even though the holidays seem to start the day after Halloween, the thinking and planning by your competitors about the year-end push begin even…
We all know promotions get consumers excited about a new product or service and generate social media buzz. This is why many companies…
Sweepstakes, contests, and other incentive-driven marketing promotions are proven ways to engage and reward your consumer base. They can also…
We have talked about the variety of scams and illegal promotions out there (previous blog). These scams can impact people financially and…
When a company thinks about its next promotion, everyone likes to talk about the potential positive outcomes such as increasing sales, trending…
Navigating the world of sweepstakes and contests comes with challenges, and one of the most concerning is the rise of sweepstakes…
Today’s consumer is in control of what, when, where, and who they accept communications from. That’s why your sweepstakes must cut…