Blogs
My name is Alan Gerson and I am the President and CEO of Sullivan Compliance Company, a third party independent consulting company which has…
Transforming Contest Participants into Lifelong Customers: The ESG Approach
Nobody knows this better than ESG: Hosting contests and sweepstakes…
Hosting contests and sweepstakes is a popular strategy for brand promotion and customer engagement. But the success of these campaigns hinge on more…
Why Your Contest Needs Official Rules and Must Display Them
Contests don’t make the news because they are usually run fairly. However, when…
Entering International Markets Through Global Contests
The global economy developed when it became possible for businesses and brands to move goods,…
Social media platforms may have exploded into the promotion landscape making them readily available to brands and consumers today, but promotions…
FTC Endorsement Disclosures are Key to Remaining Compliant
It’s easy to get excited when a celebrity talks about a subject – endorsements…
Launching a loyalty and rewards program can invigorate your brand, drive customer engagement, and foster long-lasting…
Sweepstakes are a great marketing tool as long as you can navigate all the laws and regulations that govern them. There are both federal…
In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay…