Blogs
The FTC has levied an $18.5 million fine to Publishers Clearing House for running a deceptive sweepstakes.
Why Does The Federal Trade Commission…
Did Hershey’s Run an Illegal Lottery?
It’s a regular occurrence to see sweepstakes advertised when you shop – especially on product…
My name is Alan Gerson and I am the President and CEO of Sullivan Compliance Company, a third party independent consulting company which has…
Transforming Contest Participants into Lifelong Customers: The ESG Approach
Nobody knows this better than ESG: Hosting contests and sweepstakes…
Hosting contests and sweepstakes is a popular strategy for brand promotion and customer engagement. But the success of these campaigns hinge on more…
Why Your Contest Needs Official Rules and Must Display Them
Contests don’t make the news because they are usually run fairly. However, when…
Entering International Markets Through Global Contests
The global economy developed when it became possible for businesses and brands to move goods,…
Social media platforms may have exploded into the promotion landscape making them readily available to brands and consumers today, but promotions…
FTC Endorsement Disclosures are Key to Remaining Compliant
It’s easy to get excited when a celebrity talks about a subject – endorsements…
Launching a loyalty and rewards program can invigorate your brand, drive customer engagement, and foster long-lasting…