October 26, 2018

Five Steps to Follow Before You Launch a New Loyalty Rewards Program

Step One: Determine the time of year to start this new program In making this determination, look at your entire marketing calendar for major events or campaigns you are already planning or committed to pursuing that could be enhanced by the launch of a loyalty/rewards program.  Remember that you need to plan this launch far […]
October 11, 2018

How to Register Your Sweepstakes

Sweepstakes are a great marketing tool as long as you can navigate all the laws and regulations that govern them.  There are both federal and state laws to consider.  Once your prize values hit a certain monetary threshold, you need to register your sweepstakes in some states. The Big 3 States Currently, three states require […]
September 28, 2018

Why Advertise When You Can Promote?

In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay for cable channels. Either way, you paid – with your time or money. But these days as the ability to control when, where, which, and how content is seen, […]
September 13, 2018

The 5 Most Common Reasons People Don’t Reply to Winner Notifications

ESG has been in business as a sweepstakes administration company for over twenty-five years. Throughout these years, we have heard all of the reservations that potential winners have once they are notified they might be a winner, but this is the bottom line: people win sweepstakes! Below are some of the responses from people, many […]
September 6, 2018

Christmas in September?

Even though the holidays seem to start the day after Halloween, the thinking and planning by your competitors about the year-end push begins even earlier. Making decisions about winter holiday promotions in September can set you up for a successful fourth quarter, no matter what product or service you offer. It is in your best […]
August 2, 2018

Promotions Aren’t Just for Consumers

We all know promotions get consumers excited about a new product or service and generate social media buzz. This is why many companies believe that promotions such as sweepstakes and contests are only for consumers or retailers, but that isn’t true. Promotions are also effective when they are used for B2B goals. In fact, promotions […]
June 28, 2018

Promote Your Promotion with an Email Marketing Strategy!

Sweepstakes, contests, and other incentive-driven marketing promotions are proven ways to engage and reward your consumer base. They can also create marketing buzz for your brand. But these benefits only happen if you have an effective way to get the message out to the public. One of the most overlooked elements of a successful marketing […]
June 22, 2018

Why Won’t Your Potential Winner Respond?

We have talked about the variety of scams and illegal promotions out there (previous blog). These scams can impact people financially and also have a negative effect on legitimate promotions. Because of these scams, consumers can be hesitant to enter your sweepstakes or contest. Sometimes it becomes difficult to award the prize. We have all […]
June 15, 2018

What Could Go Wrong with Your Promotion?

When a company thinks about their next promotion, everyone likes to talk about the potential positive outcomes such as increasing sales, trending on social media, or growing brand recognition. Nobody necessarily wants to focus on potential promotion problems and what could go wrong with your promotion. So it is important to account for the possible […]