September 28, 2018

Why Advertise When You Can Promote?

In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay for cable channels. Either way, you paid – with your time or money. But these days as the ability to control when, where, which, and how content is seen, […]
September 13, 2018

The 5 Most Common Reasons People Don’t Reply to Winner Notifications

ESG has been in business as a sweepstakes administration company for over twenty-five years. Throughout these years, we have heard all of the reservations that potential winners have once they are notified they might be a winner, but this is the bottom line: people win sweepstakes! Below are some of the responses from people, many […]
September 6, 2018

Christmas in September?

Even though the holidays seem to start the day after Halloween, the thinking and planning by your competitors about the year-end push begins even earlier. Making decisions about winter holiday promotions in September can set you up for a successful fourth quarter, no matter what product or service you offer. It is in your best […]
August 2, 2018

Promotions Aren’t Just for Consumers

We all know promotions get consumers excited about a new product or service and generate social media buzz. This is why many companies believe that promotions such as sweepstakes and contests are only for consumers or retailers, but that isn’t true. Promotions are also effective when they are used for B2B goals. In fact, promotions […]
November 20, 2017

Budgeting for Your Online Giveaway

If you are considering running a sweepstakes or contest to build brand awareness for your company, there are several questions that you are going to have to answer for yourself. Where will the giveaway be hosted? What will entrants have to do to be considered for the prize? What will the prize be? What is […]