Reach Your Most Devoted Brand Advocates With A Contest
More than 70% of companies use contests as a marketing strategy on a regular basis. Wondering why? It's because contests directly translate to results including new customers, new leads, and higher sales totals. People like to win contests, and it can often mean promoting your brand and reaching audiences you might not connect with through other marketing means.
Making It Work
As with any other form or advertising, contests aren't guaranteed to meet your advertising goals. Instead, it takes starting with a well-defined strategy that includes an understanding of the type of contest that will best appeal to your target audience, a breakdown of the timeline, and a conversation about some of the pitfall contests bring to the table. For example, any contest needs official rules where the entry criteria and judging method are clearly explained to the public. Contests with only public voting can be problematic because an entrant’s online popularity or automated voting services (cheating) can become a compliance and/or public relations issue. ESG has managed hundreds of contests and can handle any aspect such as social media executions, custom microsite development, official rules drafting, contest moderation, independent judging, winner notification and verification, prize fulfillment, or 1099 issuance.
At ESG, our focus has always been on forming partnerships with our clients to ensure they get the measurable results they want. We create, administer, and implement the entire contest to ensure you get the results that will advance your brand. Our team has decades of experience with contests, and we've evolved as quickly as technology has, so we understand today's latest techniques. Ready to get started? Give us a call today.