June 7, 2018

Sweepstakes Scams Hurt Everyone

Sweepstakes Scams Hurt Everyone “Congratulations Mr. Jones, you have won $120,000. We just need you to pay $4,200 in taxes first via Western Union.” A lot of people would recognize a phone call like this as a scam. However, based on a new study from the Better Business Bureau (BBB), people are being illegally tricked […]
June 1, 2018

What Successful Sweepstakes Campaigns Have in Common

Today’s consumer is in control of what, when, where, and who they accept communications from.  That’s why your sweepstakes must cut through the clutter of the thousands of advertising messages people are exposed to on a regular basis. Online promotions have the ability to create engagement. However, if you are looking to gain real value […]
May 18, 2018
Best Sweepstakes Prizes

The Best Sweepstakes Prizes

Hosting a sweepstakes online can be a great way to increase your brand’s reach and to encourage potential customers to take a more serious look at what your company has to offer. Such a promotion can also allow you to collect valuable information about your customers. You’ll also have the ability to contact them in […]
May 11, 2018

3 Factors to Consider When Deciding Who Can Enter Your Sweepstakes

Determining who you want to be eligible to enter your sweepstakes is an important part of any promotion. This determination should include an evaluation of your target demographics, consideration of applicable Federal and State laws, as well as any applicable limitations or restrictions imposed by any social media platform that may be used in connection […]
April 26, 2018

The Importance of Being S.M.A.R.T. When Running a Promotion

Use our S.M.A.R.T. approach to help make sure that you know how your promotion measures up against your marketing goals. If you structure your promotion to be Specific, Measurable, Attainable, Relevant, and Timely you will be in a better position to evaluate and achieve promotional success. Specific It is very important to be specific about […]
April 12, 2018


The primary goal of television production is to produce content that entertains, engages, and enthralls the audience. However, broadcasters, networks, and producers must also account for the responsibility they have to protect the public interest.  That means there are often other non-entertainment considerations that must be applied to TV shows the revolve around TV content […]
February 27, 2018

Remember, Even Though the Promotion Has Ended, the Work Hasn’t

As your contest or sweepstakes draws to an end, you may be tempted to let out a sigh of relief, believing that all of the hard work is over; however there is still a lot of necessary work to be completed before you can put the promotion to bed. Here are a few of the […]
February 20, 2018

Giveaway Promotions: How to Prepare to Launch

Some tasks are best handled prior to the launch of a new giveaway. Attempting to do these things after the launch is, as they say, putting the cart before the horse… you might get where you want to go, but the ride isn’t going to be very smooth. Best practices dictate that you tie-up all […]
February 14, 2018

What is Gamification?

“Gamification” is a hot topic in promotional marketing circles. The definition of ‘gamification’ is generally accepted as ‘the integration of game mechanics into an existing platform or activity’. But what does gamification mean in terms of how you engage with your customers? People like games. They like playing. They like winning. Gamification takes what people […]