February 14, 2018

What is Gamification?

“Gamification” is a hot topic in promotional marketing circles. The definition of ‘gamification’ is generally accepted as ‘the integration of game mechanics into an existing platform or activity’. But what does gamification mean in terms of how you engage with your customers? People like games. They like playing. They like winning. Gamification takes what people […]
December 12, 2017

The Advantages of Running a Voting Sweepstakes

If you are considering a giveaway as a method of promoting your brand or organization, then you may want to take a closer look at promotion structures with a “Vote to Enter” component. This type of sweepstakes provides multiple levels of value for brands. Not only can you capture a greater following on social media […]
December 7, 2017

Writing Sweepstakes Rules 101, Part II

In our last blog post, we wrote a bit about what should be included in the official rules for a sweepstakes. In this post, we will continue that conversation, delving into more of the necessary details that should be included in the governing document of the sweepstakes.
December 5, 2017

Writing Sweepstakes Rules 101, Part I

Although holding a sweepstakes sounds like a great idea to many brands and organizations, there are some inherent risks involved if one does not know the federal, state and local laws and regulations. There is written legislation in place regarding promotion law, but there is also a myriad of industry best practices that you’ll want […]
November 27, 2017

How to Use PPC Advertising to Promote Your Contest

In recent posts, we discussed the need to promote your promotion in order to run a successful contest or sweepstakes.  Much of the promotion can be done via social media, either organically or with promoted posts.  However, there are also times when Pay Per Click (PPC) advertising can push a contest or sweepstakes to the […]
November 24, 2017

Is it the Right Time to Run a Sweepstakes?

Businesses, large and small, have seen just how valuable online giveaways can be for their brands.  Whether the goal is increased brand awareness, a bigger following on social platforms, or more user-generated content, sweepstakes can make your vision a reality.  However, not all of them are as successful as you may want, and much of […]
November 22, 2017

Giveaway v. Contest v. Sweepstakes

This is a topic that is a major concern for many brands. It is true that there are certain types of giveaways that are illegal. The last thing you want is for your brand to suffer the consequences of running an illegal promotion, even if you didn’t realize it at the time. First, let us […]
November 20, 2017

Budgeting for Your Online Giveaway

If you are considering running a sweepstakes or contest to build brand awareness for your company, there are several questions that you are going to have to answer for yourself. Where will the giveaway be hosted? What will entrants have to do to be considered for the prize? What will the prize be? What is […]
November 17, 2017

The Power of Gamification for Your Brand

Gamification isn’t just hot; it is an on-fire trend that connects brands with customers in powerful ways.  Enteractive Solutions Group can help you gamify your marketing challenge.  We recently helped a restaurant client roll out a new menu by creating a matching game and companion sweepstakes. After repeatedly playing the memory game by matching the […]