November 20, 2017

Budgeting for Your Online Giveaway

If you are considering running a sweepstakes or contest to build brand awareness for your company, there are several questions that you are going to have to answer for yourself. Where will the giveaway be hosted? What will entrants have to do to be considered for the prize? What will the prize be? What is […]
November 17, 2017

The Power of Gamification for Your Brand

Gamification isn’t just hot; it is an on-fire trend that connects brands with customers in powerful ways.  Enteractive Solutions Group can help you gamify your marketing challenge.  We recently helped a restaurant client roll out a new menu by creating a matching game and companion sweepstakes. After repeatedly playing the memory game by matching the […]
November 15, 2017

Don’t Cross the Line Between Sweepstakes and “Illegal Lottery”

The words sweepstakes and lotteries are often used interchangeably. When it comes to customers, this isn’t a big deal. They know they’re playing a game, and, hopefully, they’ll win a prize. But brands cannot afford to be as casual with their language. There are significant differences between these “games of chance,” as well as in […]
November 13, 2017

How Effective are Sweepstakes?

“Collect $200 as you pass GO” This is perhaps the most famous board game square in history; fans of the game Monopoly collect their colorful money and plot their next move towards real estate dominance. Fast food giant McDonald’s borrows the excitement of the classic game with their annual Monopoly sweepstakes. This is one of […]
November 11, 2017

Benefits of Script Review Services

When your writers hand you a script – guaranteed to win an Emmy®, or, even better, pull in the viewers – you are excited and raring to go. But before you gather the cast and crew and call, “Action,” there’s a step that is wise to take: having a script review service go over your […]
November 9, 2017

Steps to a Successful – and Legal – Sweepstakes

Running a sweepstakes is a great way to increase customer engagement, customer base, and brand awareness. What elements do you need to ensure your game of chance yields the results you want – and that you stay within the established rules and regulations? Here are a few must-have sweepstakes components: Opt-in. If you want to […]
November 6, 2017

Tips for Prize-Giving

When you run a sweepstakes, you can engage customers, build brand awareness, and generate tremendous buzz. But the question on everyone’s mind is: what’s the prize? Flashy new electronics? A dream vacation? A big pile of cash? When it comes to games of chance like this, choosing the prize is a critical element of the […]
November 2, 2017

Why an Opt-Out & Opt-In Remains Important

Most companies want you to want to hear from them. Whether digitally marketing or through direct mail, marketers care that you see their message. In some cases, you may have even signed up somewhere to get those messages. Perhaps a sweepstakes entry form drew your attention. Maybe you wanted a free magazine subscription; and thus […]
October 31, 2017
Promotions

Make Sure Your Next Promotion Really Pays Off!

Promotions are almost an age-old marketing staple. People are attracted to your brand and products when you give something away. Sure, it’s not the most innovative trick in the world, but thanks to today’s global reach online, it’s possible to ensure lots of people see your promotion and begin to interact with your brand as […]