“Collect $200 as you pass GO”
This is perhaps the most famous board game square in history; fans of the game Monopoly collect their colorful money and plot their next move towards real estate dominance. Fast food giant McDonald’s borrows the excitement of the classic game with their annual Monopoly sweepstakes. This is one of the longest running and most popular sweepstakes in the world – and while everyone wants the $1million prize, they’re satisfied in the moment when they instantly win a free soda or small fry.
What is a Sweepstakes?
People who don’t even care for McNuggets or Big Macs go to the restaurant to play. This is an example of an effective sweepstakes. Unlike a contest, which is a game of skill, a sweepstakes is a game of chance and winners are chosen randomly. The barriers to entry must be virtually nil – anyone can enter, no purchase necessary to play or win, and there is really no time, money, or energy exerted on the part of the players.
When done properly – and legally – a sweepstakes delivers a variety of benefits for brands:
Enteractive Solutions Group can assist you in running an effective and compliant sweepstakes. We’ll take care of anything and everything from creative consultation and drafting rules to handling registration, bonding, and 1099 issuance. Every detail matters, and we make sure you’re covered.